從安防領域看400電話的對(duì)于市場的重要性

2018-10-15 21:43

自2003年以來，随著(zhe)中國(guó)電信向(xiàng)“綜合信息服務提供商”轉型的加快，以及中國(guó)電信對(duì)網絡視頻監控市場的良好(hǎo)預期，全球眼業務的地位在中國(guó)電信内部衆多的業務中迅速提升，投資規模逐年按幾何級數增加，使得中興、華爲、上海貝爾等一批大型通訊産品提供商迅速介入，使視頻監控這(zhè)一安防業務IT化的速度也大大加快，互聯互通也面(miàn)臨著(zhe)越來越強大的競争。

　　　基于安防聯網方式的逐漸普及，安防系統在構建和應用層面(miàn)不斷擴大，安防“IT化”成(chéng)爲趨勢。對(duì)于安防企業來說(shuō)，要延伸産業鏈，向(xiàng)上遊的雲存儲、雲計算擴展，同時(shí)向(xiàng)下遊的終端産品延伸，構建起(qǐ)基于視頻監控平台的完整
　　通過(guò)以上四個杠杆，大數據對(duì)市場占有率、成(chéng)本控制、投入回報率和用戶體驗都(dōu)會(huì)起(qǐ)到極大的促進(jìn)作用。其中，受益較爲明顯的就(jiù)是零售行業，通過(guò)對(duì)交易過(guò)程、産品使用和購買行爲進(jìn)行數據化分析和挖掘，可以在某些情況下通過(guò)模型模拟來判斷不同變量的情況下何種(zhǒng)方案投入回報最高。根據麥肯錫的估計，如果零售商能(néng)夠充分發(fā)揮大數據的優勢，其營運利潤率就(jiù)會(huì)有年均60%的增長(cháng)空間，生産效率將(jiāng)會(huì)實現年均0.5%-1%的增長(cháng)幅度。
　　雲技術在安防行走越來越寬
　　最近幾年，雲計算幾乎已經(jīng)成(chéng)爲當前所有熱門技術的彙集。雲技術在安防行業的應用更是熱度不減，與大數據起(qǐ)舞于安防領域，而且随著(zhe)智慧城市建設的深入發(fā)展，雲技術在安防行業的應用正在步步深入，巨量安防監控信息的數據存儲與共享需要借助雲這(zhè)一平台實現，雲就(jiù)憑借它自身的優勢在安防領域的地位越發(fā)顯赫。
　　　在移動互聯網和智能(néng)終端飛速發(fā)展的今天，安防的外延也在不斷擴大，除了衍生出基于移動終端的視頻監控業務，其營銷模式也正跟随著(zhe)B2B的大潮擁抱移動互聯網。
　　随著(zhe)互聯網以及智能(néng)設備如手機、平闆電腦的普及，今天的移動互聯網已經(jīng)成(chéng)爲炙手可熱的領域，我們看到越來越多個人、服務商紛紛嘗試并且挖掘移動互聯網這(zhè)塊“金礦”，以求得在未來激烈的市場中分得一杯羹。而且，今天的移動互聯網正在成(chéng)爲技術發(fā)展的第三次浪潮，處于探索階段的移動互聯網仍然面(miàn)臨許多的問題，比如商業模式不清晰，技術限制以及成(chéng)功案例較少的現狀。但我們看到移動互聯未來發(fā)展的趨勢已經(jīng)明确，在移動互聯網新浪潮下，誰能(néng)夠抓住這(zhè)個機遇，誰將(jiāng)必然會(huì)在未來市場中制勝。由此可見，安防是一位洞悉力極強的智者。
　　從2011年開(kāi)始，安防行業移動端的關注度正在上升。大家把興趣由原來的PC端、電腦上面(miàn)的訪問，跑到了移動互聯網上面(miàn)，跑到了手機上面(miàn)。
　　有機構通過(guò)調查百度移動終端APP和PC端網頁中關于“佳都(dōu)新太公告拟收購天盈隆51%的股份”這(zhè)條新聞，分析顯示在APP上當天多次被(bèi)轉載、轉發(fā)，而在PC端隻有一條新聞。這(zhè)麼(me)重要的新聞，大家都(dōu)不放在PC端的互聯網上，都(dōu)隻放在手機上面(miàn)，這(zhè)就(jiù)是閱讀習慣的轉變，不是大家不關注安防了，是因爲關注的焦點、關注的方式都(dōu)放在手機上面(miàn)了，大家都(dōu)懶得到PC上看新聞，都(dōu)放在手機APP、微信圈進(jìn)行多次轉發(fā)。這(zhè)個現象值得我們注意，企業的營銷、傳播方式也正進(jìn)行著(zhe)變化，一定要注意到往移動互聯網遷移。特别是涉足民用安防市場、智能(néng)家居市場的企業，必須要關注移動互聯網的發(fā)展，與時(shí)俱進(jìn)。
　　作爲這(zhè)兩(liǎng)年最爲流行的社交工具，微信是騰訊公司于2011年推出的一個爲智能(néng)終端提供即時(shí)通訊服務的免費應用程序，目前有數據統計已經(jīng)有6億的用戶量。通過(guò)微信朋友圈分享轉發(fā)信息，訂閱公衆号獲取最新資訊，已經(jīng)成(chéng)爲人們生活中必不可少的部分。目前，基于微信的應用已經(jīng)有打車、理财、購物、支付等方面(miàn)。試想一下，將(jiāng)監控門禁報警做到微信上去，如果說(shuō)有訪客來訪，在微信上就(jiù)可以授權給客人開(kāi)門，這(zhè)個就(jiù)是移動安防的應用。這(zhè)不僅在保障安全的同時(shí)提高了便利，也給安防企業帶來了新的商業模式。
　　目前來看，許多安防企業已經(jīng)開(kāi)始在移動端開(kāi)始建造面(miàn)相最終用戶的APP，這(zhè)就(jiù)是環抱移動互聯網的方式之一
　　在電商經(jīng)營上，安防企業也可以選擇與多家電商進(jìn)行合作，如淘寶天貓、京東、亞馬遜，并摸索出獨特的營銷方式，即視覺營銷和情感營銷。在競争激烈的市場中必須要做差異化營銷，面(miàn)對(duì)民用安防這(zhè)一細分市場，安防企業必須經(jīng)過(guò)充分的市場調研，在産品、價格、促銷策略等方面(miàn)進(jìn)行把握，樹立鮮明的形象，建立品牌的差異化和個性化核心競争優勢，而不再僅從價格角度去吸引顧客。
　　400電話代表著(zhe)現代通訊業的科技水平，已經(jīng)成(chéng)爲推動經(jīng)濟發(fā)展不可小視的力量。通過(guò)參與市場競争不斷積累實踐經(jīng)驗，善于把競争既當成(chéng)壓力也當成(chéng)動力，在競争中營造有利于民營企業健康發(fā)展的良好(hǎo)環境。
　　企業進(jìn)入市場，還(hái)要在适應基礎上培育自己的市場，不斷開(kāi)拓屬于自己的市場，隻有市場領域被(bèi)無限擴大，企業才會(huì)有發(fā)展的餘地。很多企業通過(guò)應用400電話開(kāi)展營銷，爲企業帶來了非常可喜的成(chéng)果，400打開(kāi)市場營銷這(zhè)條路非常值得借鑒。中小企業要敢于參與競争，敢于打破大企業在市場中的壟斷經(jīng)營，以自身優勢去積極改善市場經(jīng)營的外邊環境，加快實現自我發(fā)展。400電話可以促進(jìn)企業創立市場品牌、提高産品質量、不斷提高爲市場服務的水平，使企業通過(guò)綜合進(jìn)步以推動社會(huì)經(jīng)濟總體的增長(cháng)。
　　當400電話以現代通訊的最佳優勢，進(jìn)入社會(huì)各個領域，特别是進(jìn)入市場營銷，掀起(qǐ)了一次營銷革命後(hòu)，衆多企業已率先申請了400電話。在現代不斷變化的市場環境下，企業創立市場品牌十分重要，企業隻有發(fā)揮品牌影響、體現經(jīng)營特色、完善市場服務方可不斷邁上更高的成(chéng)功階梯。400電話爲企業聚集起(qǐ)競争新優勢，使企業市場營銷由被(bèi)動到主動的轉換，赢得的客戶越來越多，市場範圍不斷擴大。
　　安防IT化新商業模式
400電話化解市場營銷難題

Since 2003, with the acceleration of China Telecom's transformation to "Integrated Information Service Provider" and China Telecom's good expectation of the network video surveillance market, the status of global eye business has been rapidly promoted in numerous services within China Telecom, and the investment scale has been increasing year by year in geometric series, which has made ZTE and Huawei. With the rapid intervention of a number of large-scale telecommunication product providers, such as Shanghai Bell, the speed of IT-based video surveillance has been greatly accelerated, and the interconnection and interoperability are also facing increasingly strong competition.

Based on the popularity of security networking mode, security system in the construction and application level continues to expand, security "IT" has become a trend. For security enterprises, to extend the industrial chain, to the upstream cloud storage, cloud computing expansion, while extending to the downstream terminal products, build a complete video monitoring platform.

Through the above four levers, large data on market share, cost control, return on investment and user experience will play a great role in promoting. Among them, the benefit is more obvious in the retail industry, through the transaction process, product use and purchase behavior of data analysis and mining, in some cases through model simulation to determine the different variables in the case of which project investment return is the highest. According to McKinsey's estimates, if retailers can take full advantage of large data, their operating profit margin will have an average of 60% annual growth space, production efficiency will achieve an average of 0.5% - 1% annual growth.

Cloud technology is getting wider and wider in security.

In recent years, cloud computing has almost become a collection of all the current hot technologies. The application of cloud technology in the security industry is even more popular, dancing with large data in the security field, and with the development of intelligent city construction, the application of cloud technology in the security industry is deepening step by step. The advantages in the field of security have become increasingly prominent.

With the rapid development of mobile Internet and smart terminals, security extension is also expanding. In addition to deriving video surveillance services based on mobile terminals, its marketing model is also following the trend of B2B embracing mobile Internet.

With the popularity of the Internet and smart devices such as mobile phones, tablets, today's mobile Internet has become a hot area, we see more and more individuals, service providers have tried to dig the "gold mine" of the mobile Internet, in order to get a share in the future fierce market. Moreover, today's mobile Internet is becoming the third wave of technological development, the mobile Internet in the exploratory stage still faces many problems, such as business model is not clear, technological constraints and less success. But we see that the future development trend of mobile Internet has been clear, in the new wave of mobile Internet, who can seize this opportunity, who will inevitably win in the future market. It can be seen that security is a wise man with strong holes.

Since 2011, the attention of mobile terminals in security industry is increasing. Everyone from the original PC end, computer access, ran to the mobile Internet, ran to the mobile phone.

By investigating Baidu mobile terminal APP and PC web pages on the "Jiadu Xintai announcement to buy 51% of Tianyinglong" this news, analysis shows that APP was repeatedly reprinted and forwarded on the same day, and only one news on the PC side. So important news, we do not put on the PC end of the Internet, are only on the mobile phone, this is the change in reading habits, not everyone does not pay attention to security, because the focus of attention, the way of attention are placed on the mobile phone, we are lazy to get the PC to watch news, are placed in the mobile phone APP, Weixin circle. Multiple forwarding. This phenomenon deserves our attention. The marketing and communication methods of enterprises are also changing. We must pay attention to the migration to the mobile Internet. Especially in the civil security market, smart home market enterprises, we must pay attention to the development of mobile Internet, with the times.

As the most popular social tool in the past two years, Weixin, a free application for instant messaging services for smart terminals launched by Tencent in 2011, currently counts 600 million users. It has become an indispensable part of people's lives to share and forward information through Weixin friends and subscribe to public numbers for the latest information. At present, the application based on WeChat already has the following aspects: taxi, financing, shopping and payment. Imagine that if a visitor visits, you can authorize the visitor to open the door on the Wechat. This is the application of mobile security. This not only improves security while ensuring safety, but also brings new business models to security enterprises.

At present, many security companies have begun to build face-to-face end-user APPs on the mobile side, which is one way to embrace the mobile Internet.

In electronic business, security companies can also choose to cooperate with a number of e-commerce, such as Taobao Tianmao, Jingdong, Amazon, and explore a unique way of marketing, namely visual marketing and emotional marketing. Differentiated marketing must be done in the competitive market. In the face of civil security market, security enterprises must go through full market research, in the product, price, promotion strategy, etc.