2018-10-16 18:01
電子商務已成(chéng)爲現在很多企業新的一種(zhǒng)營銷模式，借助網絡的力量來宣傳銷售自己的産品或打造自己的品牌。而如今的電子商務已經(jīng)到了酒香也怕巷子深的時(shí)刻了，近觀國(guó)家這(zhè)10年互聯網的發(fā)展，網絡在中國(guó)發(fā)展得是如此的迅速，在各個方面(miàn)都(dōu)得到了非常巨大的成(chéng)績，但是在留住顧客這(zhè)一環節成(chéng)爲許多網絡營銷者的難題，下面(miàn)小編來給大家梳理關于如何用網絡營銷留住顧客的方法。
第一、改變網站機構
在傳統超市營銷中有這(zhè)麼(me)一句話，改善一下商品貨物的擺設能(néng)使銷售額提高50%，對(duì)傳統行業來說(shuō)，貨物擺設對(duì)銷售如此重要，對(duì)于網絡營銷來說(shuō)，網頁上圖片文字的設置就(jiù)好(hǎo)比商店貨物擺設，暢銷網站的網頁總是非常配合恰當，給人一種(zhǒng)舒服感和吸引感。
第二、圖文并“茂”
網絡營銷與傳統營銷最不一樣(yàng)的是消費者無法在購買的時(shí)候接觸到産品，不知道(dào)産品是怎麼(me)樣(yàng)，能(néng)否勾起(qǐ)消費者的購買行爲全憑産品的照片和文字介紹。照片是消費者在購買産品的時(shí)候唯一能(néng)從觀感上感覺産品的來源，照片的美觀決定了消費者購買産品的決定因素，陳亮跨-全球品牌網-媒營銷機構相信，沒(méi)有人會(huì)原因去對(duì)一副模糊的産品照片産生好(hǎo)感。因此如果中小企業網站沒(méi)有留住顧客，站主可以看一些是否是産品照片不過(guò)美觀。有條件著(zhe)可以聘請專業的攝影團隊、專業的攝影工作室，甚至專業的模特爲産品照片“宣傳造勢”。
千萬不要忽視文字的力量，也千萬不要去衡量文字的力量。文字的力量有多大，我們無法知曉和猜測，但是我相信人都(dōu)是沒(méi)向(xiàng)往美好(hǎo)的，一篇精美的文章能(néng)吸引無數人崇拜，也能(néng)吸引無數人産生購買行爲。
第三、建立産品競争優勢
其說(shuō)說(shuō)到底，最能(néng)留住客戶，影響銷售額的因素就(jiù)是産品的競争優勢，跟同行競争對(duì)手相比，自己的産品有了競争優勢那基本上就(jiù)能(néng)留住客戶了。不管這(zhè)競争優勢是産品的差異化，還(hái)是價格上的優勢，或者物流、服務等方面(miàn)的優勢，網站多一份優勢的存在，顧客就(jiù)多一份喜歡的理由，多一份購買的機會(huì)。
第四、加強顧客溝通
網絡媒體與傳統媒體相比，網絡平台與傳統平台相比，其最大的優勢在于網絡可以直接進(jìn)行在線溝通，也就(jiù)是網絡具有互動性的作用。但是很多情況下，許多網站主隻是把網站作爲一個展示企業風采和産品的平台，而忽略了網站還(hái)是一個與潛在消費者交流的重要溝通紐帶，不管是消費者們的消費需求、還(hái)是購後(hòu)信息或者其他看法，作爲網站主都(dōu)應該整理、解答。
第五、爲入侵者設置障礙
商業競争越來越激烈，傳統營銷的戰火早就(jiù)已經(jīng)燒到了網絡這(zhè)一虛拟平台上，同時(shí)信息技術使用成(chéng)本降低，這(zhè)樣(yàng)就(jiù)是企業將(jiāng)面(miàn)對(duì)越來越多的競争對(duì)手，這(zhè)樣(yàng)使目标客戶有了更多的選擇性，對(duì)企業網站如何留住客戶産生緻命的傷害，如何擺脫競争對(duì)手的騷擾也是企業也是企業網站留住顧客的措施之一。
企業網站可以提供産品品牌知名度、突出品牌宣傳，樹立整體的企業品牌形象，實現市場滲透率，最終以實現有效阻止競争對(duì)手入侵。
英文譯文：
E-commerce has become a new marketing model for many enterprises, with the help of the power of the network to promote and sell their products or create their own brand. Today's e-commerce has arrived at a time when the fragrance of wine is also afraid of the deep alley. Looking closely at the development of the country's Internet in the past 10 years, the network has developed so rapidly in China, and has made great achievements in all aspects. But retaining customers has become a difficult problem for many network marketers. The following is a summary Let's sort out ways to retain customers through Internet marketing.
First, change the website organization.
There is a saying in traditional supermarket marketing that improving the layout of merchandise goods can increase sales by 50%. For traditional industries, the layout of goods is so important to sales. For network marketing, the setting of pictures and words on the web page is like the layout of goods in stores. The webpages of best-selling websites are always very suitable for the purpose of matching. It gives people a sense of comfort and attraction.
Second, graphic and "Mao"
Internet marketing and traditional marketing are the most different is that consumers can not be in contact with the product at the time of purchase, do not know how the product is, whether consumers can evoke the purchase behavior of the product is based on photos and text introduction. Photos are the only source that consumers can feel the product from the look and feel when they buy a product. The beauty of the photos determines the determinants of the product. Chen Liangquan, a global brand network-media marketing agency, believes that no one will have reason to feel good about a blurred product photo. Therefore, if the small and medium-sized website does not retain customers, the owners can see whether some photos of the product is not beautiful. Conditions can hire professional photography team, professional photography studio, and even professional models for the product photo "propaganda momentum."
Never ignore the power of words, nor do you want to measure the power of words. It is impossible to know and guess how powerful words are, but I believe that people do not yearn for good, a beautiful article can attract countless people to adore, but also attract countless people to buy behavior.
The above is a way to retain customers through network marketing.
Third, establish product competitive edge
In the final analysis, the best way to retain customers, the factors affecting sales is the competitive advantage of products, compared with competitors in the same industry, their products have a competitive advantage that basically can retain customers. Whether this competitive advantage is product differentiation, or price advantage, or logistics, services and other advantages, the existence of a site more than one advantage, customers more than one reason to like, more than one chance to buy.
Fourth, enhance customer communication
Compared with traditional media, network platform has the greatest advantage that the network can communicate directly online, that is, the network has an interactive role. However, in many cases, many webmasters only regard websites as a platform to display the elegance and products of enterprises, ignoring that websites are still an important communication link with potential consumers. Whether consumers'consumption needs, or after-purchase information or other views, webmasters should organize and understand websites. Answer.
Fifth, set obstacles for intruders.
Business competition is becoming more and more fierce, the war of traditional marketing has already been burned to the virtual platform of the network, and the cost of information technology use is reduced, so that enterprises will face more and more competitors, so that target customers have more selectivity, how to retain customers on enterprise websites has a fatal injury. How to get rid of the harassment of competitors is also one of the measures for enterprises to retain customers.
Enterprise websites can provide product brand awareness, highlight brand publicity, establish the overall corporate brand image, achieve market penetration, and ultimately effectively prevent competitors from intruding.
