2018-10-16 18:04
SEO優化首先這(zhè)是一個動态行業，不像HTML語言就(jiù)不一樣(yàng)，HTML語言你學(xué)會(huì)了，那就(jiù)是真的學(xué)會(huì)了。真的是很多年都(dōu)沒(méi)怎麼(me)變化的。但SEO這(zhè)玩意兒不一樣(yàng)，搜索引擎是随時(shí)向(xiàng)前進(jìn)的，我們SEOer隻能(néng)緊緊的跟著(zhe)，這(zhè)樣(yàng)才緻于不落伍，在這(zhè)個行業生存下來。
SEO個人覺得是一門特别結合的技術，要懂的東西太多了，因爲圍繞這(zhè)個技術上下遊戲的東西太多了。而這(zhè)些因素對(duì)我們網站都(dōu)是有影響的，比如你的品牌推廣做的好(hǎo)，天天有人搜索你網站的品牌詞來到你的網站。這(zhè)說(shuō)明你的站點是有固定用戶群體的，這(zhè)種(zhǒng)網站通常搜索引擎給予的權重是較高的。其實每個網站都(dōu)應該向(xiàng)品牌站點進(jìn)軍，隻有這(zhè)樣(yàng)的網站未來的發(fā)展才會(huì)越來越好(hǎo)，不至于被(bèi)百度降權。而不是看著(zhe)有些SEO操作人員把幾個主關鍵詞做上去之後(hòu)成(chéng)天就(jiù)無所事(shì)事(shì)了，殊不知把幾個簡單的主關鍵詞做上去你的網站離真正的成(chéng)功還(hái)遠著(zhe)呢?
SEO重要的一個技術是要懂得營銷，像營銷也是一個很大的話題，也許值得每個人以一生時(shí)間來探讨的大話題。其實現在營銷對(duì)于SEO的影響已經(jīng)是越來越大了，由于初會(huì)化媒體的出現标志著(zhe)我們已經(jīng)來到了社交時(shí)代。而最近百度分享可以統計到各項數據了，相信百度分享的各項功能(néng)也日趨成(chéng)熟，随後(hòu)這(zhè)些數據就(jiù)會(huì)用于排名中。如果一個很會(huì)做營銷的人就(jiù)會(huì)通過(guò)各種(zhǒng)渠道(dào)提升自己網站的知名度，把自己公司營銷出去，并建立知名度美譽度，形成(chéng)一個固定的粉絲群。如果你能(néng)利用營銷做到這(zhè)一點，其實很多東西就(jiù)水到渠成(chéng)了。
上圖爲：SEO優化的深層技術
網絡就(jiù)是把線下的東西搬到線上了，大家看微博，那些粉絲多的人還(hái)不都(dōu)是在線下知名度極高。然後(hòu)一玩微博大家就(jiù)自然成(chéng)爲他線上的粉絲了，當然這(zhè)還(hái)隻是講到營銷，還(hái)有策略類的，我們新站跟老站競争我們有什麼(me)優勢，我們首先得尋找這(zhè)個行業未被(bèi)滿足的用戶需求，那些未被(bèi)這(zhè)些老網站滿足的用戶需求就(jiù)是我們這(zhè)些新站快速崛起(qǐ)的機會(huì)。如果我們需要做的這(zhè)個關鍵詞用戶需求被(bèi)滿足的很好(hǎo)的時(shí)候，這(zhè)時(shí)候我們就(jiù)需要尋找一種(zhǒng)差異化的競争策略，我們需要提出新的質疑，然後(hòu)進(jìn)行新的引導，使那些老網站不再擁有不變的競争力度，隻有通過(guò)這(zhè)種(zhǒng)差異化的競争策略，我們才能(néng)不斷在競争中取得優勢地位。
思路決定出路，相信大家對(duì)這(zhè)句話很熟悉。筆者也是深有感觸，跟大家講講感觸在哪裡(lǐ)。很多SEOer都(dōu)覺得自己很苦逼，怎麼(me)别賺的錢那麼(me)多，而自己賺的錢這(zhè)麼(me)少。難道(dào)真的是我比别人技術差多少嗎?難道(dào)真的是别人比我工作的時(shí)間長(cháng)嗎?個人感覺并非是這(zhè)些，我記得在某次SEO聚會(huì)上，有人拿下一個訂單上千萬的，提成(chéng)估計至少十幾萬。人家做的那些關鍵詞根本就(jiù)競争不激烈嘛，而我做淘寶客把一個近兩(liǎng)萬指數的詞做到百度首頁，一個月千把元錢，多大的差距啊，什麼(me)叫(jiào)思路大家看出來了吧。你要找到你這(zhè)個行業裡(lǐ)流量變現來錢最快最多的是什麼(me)，SEO最具有價值的流量一定是電子商務。做SEO你爲什麼(me)沒(méi)有賺到錢你想想吧。
SEO是一門很綜合的行業，我講的是下遊比較多，因爲下遊的變化很多，很多東西是值得我們一生去努力學(xué)習的。比如上遊一些建站方面(miàn)的知識，你花一年的時(shí)間去學(xué)，學(xué)會(huì)了估計一輩子也不會(huì)忘記的。所以上遊戲這(zhè)些死技術是不存在什麼(me)變數的，所以沒(méi)什麼(me)可說(shuō)的，而最重要的是下遊這(zhè)些不斷變化，不斷前進(jìn)的新東西才是真正有價值的東西。大家在做SEO的時(shí)間眼光放長(cháng)一點，再放寬一點，這(zhè)樣(yàng)就(jiù)會(huì)看的更全面(miàn)一點，别認爲SEO就(jiù)那麼(me)幾個東西。其實你離高手還(hái)差的遠呢?希望做SEO的朋友永遠保持著(zhe)一顆學(xué)習的心态。文章内容由口口香石鍋魚原創分享，希望大家對(duì)學(xué)習SEO有一個新的認識。
英文譯文：
SEO optimization first is a dynamic industry, unlike HTML, HTML language you learned, that is really learned. It really hasn't changed much in many years. But SEO is not the same thing, search engines are always moving forward, we SEOer can only closely follow, so as not to lag behind, in this industry to survive.
SEO personal feeling is a special combination of technology, to understand too much, because around this technology up and down the game too much. And these factors have an impact on our website, such as your brand promotion is good, everyday someone searches your site brand words come to your site. This means that your site has a fixed user base, which is usually given a higher weight by search engines. Actually every website should march towards the brand site, only such website will be better and better in the future development, not to be downgraded by Baidu. Instead of looking at some SEO operators to do a few main keywords all day after doing nothing, do not know how to do a few simple main keywords on your site is far from the real success?
An important technology of SEO is to understand marketing, like marketing is also a big topic, perhaps worth everyone's lifetime to explore the big topic. In fact, the impact of marketing on SEO has become more and more large, because the emergence of new media symbolizes that we have come to the social era. And recently Baidu can share statistics to the data, I believe Baidu shares the various functions are becoming mature, and then these data will be used in the ranking. If a very good marketing person will be through a variety of channels to enhance the popularity of their website, marketing their company, and establish a reputation, forming a fixed group of fans. If you can make use of marketing to do this, many things will come true.
The above is the deep technology of SEO optimization.
The Internet is to move things off-line to the online, everyone watch the micro-blog, those fans are not all very well-known offline. We have to find the unmet user needs of the industry first. Those unmet user needs of the industry are ours. The opportunity for the rapid rise of new stations. If we need to do this keyword when the user needs are well met, then we need to find a differentiated competition strategy, we need to raise new questions, and then conduct new guidance, so that those old sites no longer have the same level of competition, only through this differentiated competition strategy. Only in this way can we gain an advantage in competition.
The way of thinking determines the way out. I believe you are familiar with this sentence. The author is also deeply moved to tell you where the feeling is. Many SEOer feel that they are very hard pressed to earn so much money and earn so little money. Is it really how much less skilled I am than others? Is it really that people work longer than me? Personally, that's not true. I remember at one SEO party, someone took an order of tens of millions, and the Commission was estimated to be at least a hundred thousand. People do those keywords are not fierce competition at all, and I do Taobao nearly 20,000 index words to Baidu home page, a month a thousand yuan, how big the gap, what is the idea you see it. If you want to find out what is the fastest cash flow in your industry, the most valuable traffic of SEO must be e-commerce. Why don't you make money by doing SEO?
SEO is a very comprehensive industry, I am talking about more downstream, because downstream changes a lot, many things are worth our lifetime to study hard. For example, some upstream station building knowledge, you spend a year to learn, learned to estimate a lifetime will not forget. So there's nothing to say about these dead technologies in the game, and the most important thing is that downstream these constantly changing, constantly advancing new things are really valuable. Everyone in doing SEO time vision a bit longer, a bit more relaxed, so that you will see a bit more comprehensive, do not think that SEO on a few things. In fact, you are far away from the experts? I hope that friends who do SEO will always maintain a learning mentality. The content of this article is shared by the original story of the stone fish, and I hope you will have a new understanding of learning SEO.
